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Forums - Sales Discussion - Predict the effect of the 360 price drop. Will it be outsell PS3 again?

@Million: How exactly does that contradict what I said? I didn't say anything about the market's perception of PS3's price.



My Mario Kart Wii friend code: 2707-1866-0957

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If this were a debate. I would have to judge in NJ5's favor.



Well it certainly won't help European sales so it will probably just negate the PS3s current WW lead until next year when Sony drops the price again. I'd say that combined with the better MS holiday line-up (by american standards) the 360 will significantly outsell the PS3 however the Wii being supply constrained already will sell out over christmas again so any drop in demand really won't matter.

Also you need to remember that PS3 sales over the last couple weeks are a bad indication of normal sales since it includes the recent release of a major title and the MGS4 Bundles which have sold very very well.



megaman79 said:
The Wii is like jesus. Everybody wants to touch it no matter the cost. Wii touch everyone like jesus

Probably why he let himself be crucified. Comes back three days later... "Who wants to touch zombie Jesus? C'mon, touch me now!"

 




I don't really see the effect of a $199.99 Core being all that great.

For most, it's still going to be seen as handicapped. For the casual market MS is trying to target with it, it doesn't have enough casual games to attract them or to keep them coming, so the Wii is still going to be seen as a greater value.

 

Consoles owned: Saturn, Dreamcast, PS1, PS2, PSP, DS, PS3

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NJ5 said:

It's more conceivable that they could drop the price quicker/bigger than the 360 which is essentially based off of existing PC technology.

1. The 360 is not based on PC technology. Maybe you're mixing it up with the Xbox?

Look at Blu Ray players, started at $1,000 and are now down to $300.  Without a detailed analysis of actual costs of each machine, which I doubt you have it's your opinion compared to mine.

2.  It's not my opinion that they're losing a lot of money on PS3 hardware, it's Sony's:

"our cost of the hardware is much higher than the price itself"

3. 

You said they have promised not to cut the price of the PS3 to the board member.  I don't see that in the article you posted.

"Our strategy is not to sell more quantity for PS3 but to concentrate on profitability," Oneda told investors at a Nomura Asia Equity forum in Singapore. "Our plan is not to reduce the price.""

"to increase the software rather than drastically increase the quantity by adjusting the prices"

"this year we don't think it is a time to aggressively sell the hardware quantity this year. That's our strategy for this fiscal year."

Read these declarations, it doesn't get much clear than that. They're telling investors that they're concentrating on profitability and selling software, not hardware price reductions. This would explain their hardware sales forecast, which is not ambitious.

Do you think they'd risk having an unprofitable / break-even holiday quarter 2 years after PS3's launch? That would make the games division look like a pure money sink, since that's supposed to be the biggest quarter. Investors wouldn't be happy at all, especially considering Sony's falling profits.

All the signs point towards no price reductions this year. I've made up my mind, and I've given you all the information you can use to make up yours. I'm not out to convince you, so let's just let it rest :)

If they don't drop the price now they will gain no effect from a price drop until the 4th quarter of next year.

Not true, any price cut will help throughout the year. And how much do you really think a $50 price cut could help them in the holidays? I think they're just going to make some attractive bundles, and call it a day.

1.  Lol, is the xbox 360 a PC.  No, but it's alot closer than the PS3 and not that much different than an xbox.

2.  I didn't say they weren't losing money on hardware.  But xbox will too with this deal.

3.  Not a promise they won't drop the price.  All they are saying is they want to be profitable and they don't want to focus on hardware prices.  I don't know how that corresponds with investors would be upset with a price drop.  The investors  hired them to do whatever is necessary for the business to succeed.  But Microsoft is forcing their hand here.  A $50 price cut this holidays is huge.  Microsoft is ahead 12M to 5M (approximate) right now.  If this price drop cleans up, and Microsoft ends the holiday up 21-22M to 8-9M then the PS3 is irrelevant.  Big name exclusives will either get the port treatment or skip PS3 altogether.  Which means piddling PS3 sales and they'll be lucky if they recover the investment on the PS3.  So while profitability now is great I think a response is necessary.  They made the PS3 too expensive.  It was a mistake.  But their best hand is to play their hand now and make the PS4 a profit from the get go.



JaggedSac said:
If this were a debate. I would have to judge in NJ5's favor.

NJ5 will be glad to know he has your heart :).  Better than win, but honestly what does this add?

 



Quotes are from Mr.Stickball's news story on the front page.

"1) At launch, the Xbox 360 costs approximately $525 in parts to make a unit - Roughly 24% over the price of a standard $399.99 USD Premium model.

2) By November 2006, that price, according to iSuppli had decreased by nearly 40% - From Approximately $525 per unit to $323.90 per unit for the Premium model, and under $280.00 for the HDD-Less Core model (which is now the Arcade).

3) Since then, Microsoft has made 2 major revisions to the Xbox 360, the 2nd heatsink, and the cost-cutting 65nm archatcture of the Falcon revision. According to DailyTech, the Falcon revision cut CPU manufacturing costs by 50%. "

The price of the console only needs to have dropped $80 in 2 YEARS for them not to be losing money.  I think M$ will be alright.



I think the original post had something to do with if the 360 price cut would have an effect on wii and Ps3 sales.

It most certainley will affect PS3 sales as the average american consumer puts price above all other factors. Also the 360 has the percevied greater value in NA at this time.

As for affecting Wii sales I don't see it hurting demand. The Wii will sell strong in the holidays and well in to 2009.



In a gaming system much of the perceived value is in the games people want to play. For Wii it's obvious people wanted to play Wii Sports (though happily moving on from there). For HD consoles it's everything else. If a person can spend $200 or $400 to play similar games. What do you think they would spend in a receding economy?