"Prosecutors argued Holmes knew exactly what he was doing when he methodically gunned down strangers in the stadium-style theater, taking aim at those who fled. They painted him as a calculated killer who sought to assuage his failures in school and romance with a mass murder that he believed would increase his personal worth.
He snapped photos of himself with fiery orange hair and scrawled his plans for the massacre in a spiral notebook he sent his university psychiatrist just hours before the attack, all in a calculated effort to be remembered, prosecutors said."
Twisted and sick logic at work there, guy is obviously not right in the head if something like that makes sense to him.
That and strait up evil / sociopath,if his "fame" means more than other peoples lives.