Genius or Madness? The Xbox 1 is the official Console of the Eurovision Song Contest.

Mr.Playstation

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Mr.Playstation on 17 May 2015

Ka-pi96 said:

Mr.Playstation said:

binary solo said:
I don't get it.

Why does a singing competition need to have an official game console? Is it MS trying to take the karaoke game market away from Singstar? Not sure it's much of a strategy as a way to boost sales in Europe. It will boost profile but to what end I wonder?

When has advertising in an event viewed by 200 million people ever been bad?? It's viewed by everyone from babies to grandmas.

Xbox for casuals confirmed! :o

I don't know, I consider babies to be quite hardcore. Also that "to" part is very important.

Send a Friend Request On PSN :P

Daisy

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Daisy on 17 May 2015

Microsoft are struggling to make sales over here in Europe its basically PS4 territory. I would guess thats why they invest in big marketing possibilities.

Darwinianevolution

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Darwinianevolution on 18 May 2015

kowenicki said:
Why anyone would want to be associated with that embarrassment of a show is beyond me.

Do some countries actualy think Eurovision is cool and relevant? Surely not.

But I like Eurovision :(

You know it deserves the GOTY.

Come join The 2018 Obscure Game Monthly Review Thread.

WoodenPints

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WoodenPints on 18 May 2015

It has a massive audience and is show all across Europe sounds a good deal to me, and i'm sure everyone on here knows that they will at least switch it on out of curiosity catch the highlights or see it on a pub screen somewhere.

ThatDanishGamer

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ThatDanishGamer on 18 May 2015

The Eurovision Song Contest is a huge event with almost 200 million viewers, but it doesn't make sense to advertise Xbox at the event.

Don't copy random editorials.

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WebmasterX on 18 May 2015

This is one of the best promotions of marketing in Europe and the rest of the world from Micrososft XboxoNE.
This great!
This year, thanks to Microsoft and its technology. Level-up Eurovision