All I saw in that video was a kid crying tears of joy because he got a game he really wanted. What is the problem? Its the parents business? If they have determined their kid is mature enough to handle it then I don't see what the problem is.
My parents did not let me play violent video games or watch violent movies when I was a kid but I got my hands on them anyway. I think its better that the parents know what the kid is playing these kinds of things rather than it happening behind their backs.