Microsoft has taken the unusual step of apologizing for public statements made by an employee about a feature of the next Xbox, a product that has yet to be announced. But let’s be clear: Microsoft is only apologizing for the way the message—“deal with it”—was delivered. I suspect it won’t be changing how the next Xbox works one bit.
To recap this mini-controversy, amidst swirling rumors about the next Xbox—which I’ll clarify below—Microsoft Studios Creative Director Adam Orth indirectly confirmed reports that this coming device would require an “always on” Internet connection in an admittedly bizarre series of Twitter tweets. “Sorry, I don’t get the drama around having an ‘always on’ console," he wrote. “Every device now is ‘always on.’ That's the world we live in.” Then, using a Twitter hashtag, he punctuated his point with the comment that, I think, really set people off: “Deal with it.”
Deal with it, indeed. The Internet—or at least a certain part of the Internet—reacted with outrage, despite the fact that most of the complaints were likely made over high-speed cable connections.
I was asked about this guy’s alleged meltdown on Twitter and via email a number of times. My take-aways were simple:
1) Always-on connectivity is indeed part of the next Xbox, and it was interesting to see this guy confirm that unofficially.
2) He could have been more tactful, but let’s face it, people are way too sensitive online.
3) The biggest issue here, frankly, was the cyberbullying that occurred in the wake of Orth’s comments. Those sensitive people aren’t so sensitive when it comes to other people, that’s for sure. In fact, that’s my exact definition of a bully.
And there it would have sat. I never would have written this up, because I can’t stand this sort of pseudo-outrage.
But then Microsoft issued the following statement about the episode.
“We apologize for the inappropriate comments made by an employee on Twitter yesterday. This person is not a spokesperson for Microsoft, and his personal views do not reflect the customer centric approach we take to our products or how we would communicate directly with our loyal consumers. We are very sorry if this offended anyone, however we have not made any announcements about our product roadmap, and have no further comment on this matter.”
And now I have a fourth take-away.
4) Microsoft is only upset about the way this feature was communicated, because it likes to present this kind of thing has a positive, not a negative.
Folks, the next Xbox is going to require an always-on Internet connection. I don’t know the specifics of what that means, but as I explained on this week’s What The Tech podcast, which was recorded on Friday instead of the usual Tuesday because of my travel earlier in this week, this piece of information had been communicated to me, along with some other relevant tidbits, in January. It’s true.
http://winsupersite.com/xbox/xbox-vnext-and-always?utm_source=twitterfeed&utm_medium=twitter
my opinion on the matter is exactly what I replied to kowen with below but here it is here again
"The 'offline' bit is him speculating how it would work..and I guess would be the best case scenario if they do impliment it
We should definitely wait for a confirmation by MS themselves...don't think we will hear that at the unveiling tho. imho this would be a big big mistake. And I do think this is real..so many sources claiming the same thing and you can hardly argue someone like paul is biased and spreading fud..where's there's smoke etc. I do hope all the negative feedback has changed MS mind...fingers cossed"
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