Microsoft starts a secret advertising campaign for the Xbox 720, Project Red Blades.
Someone on Gametrailers a month ago succesfully leaked the Live Wall demo that was showed at CES, he also mentioned blades as an associative name, now someone else is claiming on the GT forums that a friend of theirs in an advertising agency is saying Project Red Blades is a proto name or marketing campaign for the Xbox 720. Take it with a pinch of salt.
Teaser video:
http://www.youtube.com/watch?v=Wngm-Erir_0
http://forum.beyond3d.com/showthread.php?p=1704476
Live Wall
http://forums.gametrailers.com/viewtopic.php?f=27&t=1343685&hilit=teaser
Project Red Blade
http://forums.gametrailers.com/viewtopic.php?f=27&t=1345581