By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sony Discussion - Sony does INDEED cut ps3 production costs in half

NJ5 on 16 January 2008
tombi123 said:
rocketpig said:
tombi123 said:
Weren't Sony planning to make profit on each PS3 sold by the 31st of March 2008. They could well be close to breaking even now then.

No, they were hoping to break even by March of 2009 but wouldn't even promise that.


That must be overall, not on each PS3 sold.


Overall they're just not going to break even, ever. Not even a repeat of PS2's success would be enough to recover what they already lost (there was a thread with all the financial data from Sony's site which proved this).

 



My Mario Kart Wii friend code: 2707-1866-0957

Around the Network
HappySqurriel on 16 January 2008
tombi123 said:
rocketpig said:
tombi123 said:
Weren't Sony planning to make profit on each PS3 sold by the 31st of March 2008. They could well be close to breaking even now then.

No, they were hoping to break even by March of 2009 but wouldn't even promise that.


 That must be overall, not on each PS3 sold.


I believe it was that Sony thought the Playstation division as a whole to be profitable in fiscal 2009 but was not commiting to anything when that was announced; being profitable as a division doesn't even mean the PS3 would be sold at a profit, they would just be losing less on it than they were making on everything else combined.