The forums have been raging on and on about a unified HD format. HD DVD/Blu Ray, blah blah blah. And the general consensus is that its better to have a unified format.
Let's replace HD DVD and Blu Ray with Videogame Consoles and major movie studios with 3rd party developers.
Why is a 2/3 party system acceptible in the Videogame world but not in the movie world? This is even accepted in the Car world. If have a mitsubishi, but I'm not forced to buy mitsubishi branded gas that only works for Mitsubishis and not Toyotas. I can go and put whatever the hell gas I want.
Wouldn't it be great to buy a copy of MGS4 and then not have to worry about what system you have at home? Just as long as it runs, why should you care about brand loyalty?
People are worried about monopolies, but I'm not talking about monopolies. I'm talking about a unified hardware platform, much in the way that the DVD has a unified hardware platform.
There can still be competition among companies-- i.e. Sony DVD players vs. JVC DVD players vs. Panasonic DVD players, etc. but all the companies players can all run the same DVD. And it is up to the consumer to pay extra if they want extra bells and whistles.
Likewise, what if Xbox, PS3 and Wii all played the same games and you didn't have to worry about a "wii version" or an "Xbox version" or a "PS3 version" because all the games would work across all the systems? There would still be a lot of competition because each company would want consumers to buy THEIR system. But just like in the DVD market right now, if the consumers want extra bells and whistles, then they can go ahead and buy a system that is more expensive and has more features.