So far Nintendo is remaining mum on the subject of how they did it with the 3DS. So let's post speculation here about it, until they finally tell us.
EDIT: I've been informed Sharp makes the screen, so please ignore the misinformation in the title.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs