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They're cutting prices because of ATI. ATI's graphics cards are getting very close in terms of performance, and sometimes, they're actually better in tests. With this, and a much lower price point, of course Nvidia was going to lower prices.

This is all good for us, the consumer! While this graphics card war is raging, expect prices to be lower, so if i were anyone looking for a good graphics card, now would be the time to buy.