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Blu-ray has 96% of the HD player market in Japan. "In terms of Japan, the game is already over there." http://www.engadget.com/2007/01/08/live-coverage-from-bda-press-conference/[/url] And in Japan the HD-DVD isnt even fighting back ..... I think the sooner the BR impose itself the better for everyone (except Toshiba of course ) and the less people are going to be let down with a HD-DVD player without movies ...