Wow, this was a real stretch. So a no name company that no one trusts? And to think you had the nerve to say it mostly got flack from fanboys and haters.
A brand isn't strong when it's name, reputation, and products can't boost it from being above a very distant last place. The PS brand did just last gen. In terms of home consoles, Nintendo's did this gen. We'll see how strong that Xbox brand is next gen.