RolStoppable said:
Using production costs to settle the question for entertainment products doesn't really make sense. When the original Star Wars trilogy gets released on Blu-ray, it's sold for a much, much higher price than it costs to manufacture the discs and packaging, but what people are really paying for is the movies. When people buy a console, it's not about the cost of the individual parts, but rather about which library of games they get access to, because there's no point in buying a console without the intention to buy games. The example of the Mac Pro stand is a bit strange, because I very much doubt that that thing sells well enough to not be labeled overpriced, so it's unnecessary to take an approach different to the one I outlined in my previous post. It's overpriced any way you slice it. |
No, using production costs to justify how high the price may have been is quite valid.
Using production costs to argue that it should have a lower price would fit more in-line with your argument and examples.
Regardless of any perceived value, at a very least, companies are frequently advised to sell their products expensive enough to recoup production costs. Selling at a loss typically is only done in order to encourage sales and hope those losses are recouped via software. Then, any additional MSRP above production cost comes down to perceived value.
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