AAA PC games of multiplatform games benefit from better resolution, higher performance and sometimes even additional high quality texture packs. Add to that the freedom and versatility of the platform, using the peripheral you want, mods and more there is really no need to "entice" people to buy a PC just because some games look slightly prettier. That's not even mentioning the proprietary graphics technologies that can be used in games, like proper RT, AA and additional physics.
Even the prettiest and well optimized game on console will be massively hurt by garbage performance and the extreme restrictiveness of the platform it's on. The latter two are the main reason to prefer to play games on PC.
Making a game that leverages certain PC hardware specifically might even hurt because the more optimized a game becomes, the more restrictive it will become and that is antithetical to the whole platform.
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