If you review a game or a movie, you will inevitably compare it to other mvoies that are airing at the time, or that came out recently, wether they had a big budget or not.When you are reviewing something you ignore wether they are newbies or if they are doing it for the first time, because at the end of the day, its a product that they want to sell.
Same for this Direct wannabe.Sony wants you to tune in, like people tune in to directs.So yeah, Ill judge them by those standards.And even if Nintendo first direct wasnt all that hot(Dont remember if it was or wasnt), it was judged back in its day if it was worth the time or not.People didnt really care that Nintendo was still trying to get the hang of it.It had the benefit of not having competition, but thats on Nintendo favor for being the first.
I looked back on the first ever Nintendo Direct from the archives, back in October 2011, and it was only ~7 minutes long.
Mainly talked about upcoming features and games for 3DS (i.e., Dillion's Rolling Western, Swapnote, and Mario Kart 7) and reminding the audience about The Legend of Zelda: Skyward Sword that was about to release in November 2011.
Though it did give birth to one of Reggie's famous lines/memes.."What's wrong with you?"
Of course, if you want to create something different, it can start as baby steps. Even Nintendo's first E3 direct at E3 2013 was not necessarily that well-received despite showing big games (i.e., DKC: TF, Mario 3D World, Smash 4, and Bayonetta 2 among the highlights), and Nintendo was maligned for not having live conferences anymore.