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Kerotan said:
Realistically Sony are their biggest threat. If i had to say a company I'd say MS as they have the same target audience but that battle is so easily won by Sony.

In terms of platform the PC is a bigger threat but things are getting worse over there lately. Sony are in a great place and if Google release a console it might finish off Xbox hardware wise but not Sony.

"things are getting worse over there lately"

How do you mean?