Bob Iger is Happy With EA's Star Wars Games

[Darwinianevolution]

FarleyMcFirefly said:

Darwinianevolution said:
I wonder what is going to happen to the Star Wars IP once the new disney trilogy is done. The new movies are either critically despised and some outright bombed, the toys don't sell, the videogames are panned and exclusively handled by a company universally despised, the books and comics are either ignored or not enough to keep the rest afloat... What's left? They are going to burn out a franchise that years ago seemed to be unsinkable.

Critically all of the Disney Star Wars movies are hugely successful. Among the fans however, not so much. 

Well, that one is really important. If they are not succeeding in either satisfying the old fanbase (which, considering how fragmented and nostalgia-fueled it is, can't be really done) or bring newer, younger fans (with the sales of toys being massively dissapointing and videogame sales also lower than expected proving they haven't done it either) they are eventually going to burn out the IP. At least the original expanded universe, as sprawling and unorganized as it was, could catter to every aspect of the Star Wars fanbase at the same time. Disney can't seem to do it in any way, shape or form. Which is surprising, since they are doing wonders with the Marvel cinematic universe.