Japan Sales Week 48 Media Create/Famitsu/Dengeki - November 26-December 2, 2018

[zorg1000]

Faelco said:

zorg1000 said:

Well to be fair, the head of Nintendo France said he expected 80% of Labo sales to come during the holiday quarter which led many of us to believe they were going to have a massive marketing campaign for it during that time but that never happened.

It just seems weird that they had so much confidence in its holiday sales if they weren't going to give it any extra push.

If that really was the initial plan (and not just damage control), I guess they gave up after the bad launch and decided that focusing on Pokemon and Smash was a lot more profitable  

The reason I didnt see it as damage control was because that 80% figure was oddly specific. Typically PR fluff tries to be as vague as possible, something like

"Sales of Labo are within expectations and momentum will continue throughout the holidays".

A statement like that sounds positive but doesnt really tell you anything so it's hard to hold them to it which is what you want out of damage control.