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After recent inquiries about 80% of the PS3 owners are looking for BR movies and at least 50% look at the PS3 as their primary optical drive for movies ...with one million units shipped (at at 10 january probably already sold ) by 31 dec it is obvious that Sony will win this war on numbers alone .HD-DVD has seen a good boost with the HD-DVD attachment for the X360 but finally the numbers are starting to press on the HD-DVD side ...even if only 50% of the PS3 owners bought movies regularly it would be still half a million readers (plus the standalone players ) in NA against some 275 000 HD-DVD standalone and X360 HD-DVDadd ons put toghether .... By the way I can understand going for the underdog and the zealous creed of some early adopters but really sticking to UNIVERSAL only to satisfy their HD needs is a bit off ....the PS3 being about the same price of a stand-alone HD-DVD players and having the support of 7 out of 8 movie studios it is simply a way better machine for HD movies ....with the added value of its gaming/internet browsing/PSP connectivity/Linux OS of course ....