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Who is this marketing aimed at??
As far as I can tell the only major country that would buy gaming phones is China, a market where they already have Nintendo beat.
I cant see this working in the US or EU really, the interest in such a product in those regions is pretty low. Too much of a niche product to have a big impact.
And then theres Japan, who sure love them some mobile gaming but the games that dominate are games specifically made for mobile and usually one hand use too. Not to mention Japan is iPhone country.