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Farsala on 02 April 2018
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zorg1000 said:
Farsala said:

Most of those are fighting for American/UK customers, who are notably disloyal. When they could be fighting more for European customers or in other areas like South America. Take Fifa away from Sony instead of the Madden deal or release more games to european taste.

Idk fighting against Sony in Europe would just be fighting a losing battle.

All of Nintendo's handhelds, Wii and now Switch have been moderate to huge hits in Europe but they are/were different enough that they dont compete head on with PS home consoles, the same cannot be said for Xbox.

 

360 did very well in Europe but alot of that was due to Sony shooting themselves in the foot in the first few years of PS3. If you have to rely on your competition to fail in order to succeed than you're not in a good position.

 

Im pretty sure ive read that EA has a legal obligation to release FIFA on any device where it financially makes sense to be on so MS cant just get FIFA as an exclusive and even if they could it would cost such a huge amount since FIFA sells so much more on PS.

 

Im not saying they cant improve their standing in places like Europe or South America but in order to gain serious ground they need 1 of 2 things to happen.

1. Change the philosphy of Xbox entirely so its not a direct competitor to PS that can co-exist like GB, DS, Wii or Switch.

2. Hope that Sony fucks up big while not making any major mistakes and steal a decent chunk of their fanbase like 360.

Europe and Others are their best chances for any growth considering Japan. With US, they seem to be guaranteed 20m on any console with their first party lineup and holiday strategy. Of course they will need something to stand apart from Sony, but they could also try heavy advertising, and more games suited for the audience instead of US. I live in the US so I don't actually know the situation in Europe, but here they advertise as much as Sony if not more. But I think they advertise less in Europe thus I think the same budget as Sony allocates to Europe could be quite impactful.

 

Admittably Sea of Thieves, Tomb Raider, and Sunset Overdrive were good attempts for Europe compared to the FPS, but they all didn't sell well enough. A good seller in Europe is needed, they just need to find what it is.