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Fight-the-Streets said:

One reason why the Playstation brand is so successful in Europe is because people over here have not much interest in the Xbox brand (except UK). If you want to buy a cutting-edge console and you basically have only one option, well, guess what, you will opt for that one option. (Xbox is no real option as it has no real acceptance in the mass market in Europe and 9 out of 10 of your friends you play online with will have a Playstation. Back in the days, N64, Saturn, Dreamcast and Gamecube weren't real options as well because they were all flawed in one or more departments - they all were, together with the original Xbox, just niche consoles).

Not true exactly the brand is popular in Europe because it was the first platform to be handled in a proper commercial manner ask any gamer in Europe who was around before the PS1 introduced its mainstream approach gaming was an inconsistent element back then we often had to wait years after other regions for releases if a release happened at all and a large bulk of games often never made it to the pal region. Playstation was the first platform that heavily fixed the problems in the region by handling the whole region as one entity in the same way as the US, the result was more consistent releases and reduced time between releases of games in different regions.

Yeah it didn't get rid of the problems but it improved how EU was handled as a region this why the brand is strong in Europe it's nothing to do with cutting edge tech it was more about being the more consistent brand.