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Azzanation said:

Halo is no different to Mario, Zelda and Pokémon for Nintendo. Huge followings allow for more games made. That's the way it is. CoD releases a mainline CoD game yearly that different devs make. Halo mainline is made every 3 years with an exception of a spin off in between. 

That is still milking a franchise.

Snoopy said:

Every successful game gets milked. Even games like overwatch and counter strike go gets milked because they push microtransactions like crazy. In this industry which we should know about hardly anyone takes chances on new ips. Sure we got pubg, overwatch and destiny that are now popular but those games required a lot of advertisement money.

Not every successful game. But a vast majority do, thus I do agree with you there.

Milking of franchises isn't Microsoft exclusive though, it's present on every platform.



--::{PC Gaming Master Race}::--