A minimal impact at best. 4K, One X, PUBG, are all targeting the same hardcore market. There is no new flood of customers to be reached with the above. Cheap One S bundles will have a far bigger impact.
Ofcourse MS, just like Sony is shooting themselves a bit in the foot with all the attention on the premium product. It cheapens the base version, like Eurogamer now calls it the ps4 amateur. The ps4 pro is actually in a great place this holiday, the premium product, yet more affordable than the One X in multiple ways.
Currently in Canada you get
XBox One S bundle CAD 320
PS4 slim CAD 380
PS4 Pro bundle CAD 500
XBox One X CAD 600
For CAD 120 more you get the premium PS4 product plus a game
For CAD 280 more you get the premium XBox product minus a game
One X will be a hard sell once the hardcore loyal fan base has their system.
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