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palou said:
So, Spla2n over ARMS in Japan (by a wide margin), Germany, and ARMS over Spla2n in north America, rest of Europe.

Can also be explained culturally, kind of? Arms has a comic-book-hero feel, and involves colourful fighting (think wrestling, or lucha libre), so it's more popular in America.

Splatoon is squids, and got a manga, so Japan...

I think it's just because Arms releases earlier. I would bet that Spla2n outsells it in America as well, it's just that games tend to receive a rush in preorders A:) when they're first announced, B:) when a deluge of videos, previews or betas release, and C:) when they get close to release. But yeah, even though I think Splatoon will outsell Arms in most countries, it is definitely going to be most popular in Japan. They went apeshit over the first one.