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Airaku said:
Exactly how is “ASIMIL8" offensive? That's so dumb. I know someone personally who's license plate is S1ave1 because Slave 1 was too offensive. Which was obviously a Star Wars reference.

From what I read about it in a different article about this, people unfamiliar with star trek, associated this with the assimilation of the native Indians into Canadian society. From what I understood, "assimilation" is a term people use in these discussions.