Are Sony or MS capable of creating a cultural phenomenon like Pokemon Go?

[Ataraxias]

TheBlackNaruto said:

Ataraxias said:

As I said earlier.  Bro gamers. An entire subculture was created.  That's bigger than this.

Bro gamers is not as big as Pokemon imo. While it was interesting when created...or made popular I should say.....it is nowhere near as big as Pokemon.....Mario as a gaming character yeah. And outside of that maybe Bugs Bunny and Mickey Mouse for non gaming but Bro gamers nah....

If they had been a fad that faded I would agree.  But they didn't and now they're a integral part of market.    Games like CoD, Destiny, Assassin's Creed, Madden etc would have half the sales if the bro gamer culture hadn't been cultivated with marketing blitzs like Mountain Dew Gamer Fuel