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JWeinCom said:
Not really surprising. It's free, and it's Nintendo on a smartphone. It was always going to have a good start.

The question is whether the 10 or so million really big Nintendo fans will be able or willing to spread the gospel. It's a social media thing, and a free app, so these early adopters are basically Nintendo's marketing team.

Surely there are more than 10 million really big Nintendo fans among the 70 million sold Nintendo consoles/handhelds of the current era.