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GamechaserBE said:

Because it is digital only (for the moment) and then you can only catch it on a sale for cheaper.  



Prices tend to go down and plenty of games get permanent price cuts at certain points. So you don't always have to look out for a sale. And many games are on discount in several sales. Dragon Age Inquisition must have been discounted at least 10 different times already. I waited till it was £15 and played other games in the meantime.