Sony Temporarily Raises Digital Game Prices Ahead Of Launching New Promotion On PlayStation Store

[pokoko]

KylieDog said:

pokoko said:
It's common practice to raise prices back up to MSRP before beginning a new sale. All retailers do this, as promotional discounts are generally based on the MSRP listing.

It's actually illegal in UK.

Prices can never go back up?  Is that even possible?  Discounts have to be based on discounts?