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In general, the demographic most interested in the 3rd party big hitters would be the core demographic. It's pretty common to find people in that demographic with enough of an obsession for games to buy more than one console in a generation, but most of the core demographic multi platform gamers are buying the Wii to play Nintendo franchise games. They are the best reason to own a Wii since they are all exclusives.

While there has been the occasional gem like No More Heroes and Zack and Wiki, these have not been selling like Nintendo titles. To date, there haven't been any big 3rd party console sellers. Umbrella Chronicles was not a blockbuster, even though it sold respectably well and while RE4 was the best version of the game released to date thanks to the controls, it is still a budget priced port of a 2005 game.

But I'm still waiting patiently for good 3rd party exclusives to show up on the Wii. E3 should have some announcements, and there should already be some quality projects with a good development team on board in progress as of this moment, but until then, the Wii just isn't the console of choice for anything not published by Nintendo.