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Alkibiádēs said:

Because you're wrong. The OP asks which acquisition was the best for the corporation. Leaving only one good answer. He didn't ask what was best for the gamers (which would be an entirely subjective question). Halo as a franchise has sold more than all of Naughty Dog's franchises under Sony combined. This sort of thing is easily quantifiable.

 

So you not only moved goalposts pretty fucking bad but then you assert your opinion as fact and decide to pick on another user who sees it differently? Why didn't you respond to my first comment? Maybe I should reiterate:

 

Naughty Dog is indirectly responsible for Insomniacs second party greatness. Naughty Dog is indirectly responsible for Sucker Punchs first few games. Naughty Dog is directly responsible for PS3s turn around. Naughty Dog houses the ICE team, the same team that created the PS3s 1st party development tools. Naughty Dog has grown in critical praise and sales with every franchise. They weren't a one hitter quitter.

 

You say Bungie because MS has always had a joke of a first party. 'That's pretty much fact'. But guess what? Halo was supposed to released on PC/Mac. It wasn't until MS threw a fuck ton of money at them that they switched development over to Xbox. So what all has Bungie done for MS? They created Halo and that just about sums it up. They only stand out so much because the rest of MS's 1st party IP is a complete joke - at least until they bought out gears of war and Minecraft.

 

Oh and BTW, Bungie took what they learned from Halo and built upon that in Destiny which is yet another FPS that will compete against Halo. 

 

Naughty Dog - the acquisition that keeps on giving, for 4 straight generations.

Bungie - they made Halo.

- M, Carl