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The thing is that 360 had much bigger userbase that is why it got GTA IV and they paid 50m extra to get DLC (Loan). It was not worh for Sony to pay XXXm to keep it exclusive to the playstation brand because PS3 had very low userbase at that time. They can finance much more games with that money. Even if they wanted to get DLC they probably would have paid more then 50m for the their userbase. I dont think that Sony maid any mistake about GTAIV. Only way the situation would have been different would be if they released PS3 earlier or if it have sold much more.