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My friend was no videogamer. He plays Poker and Domino. He bought a Wii. Now he shares his free time between Poker, Domino and Wii.

Sure the Wii competes directly with other videogame systems (including other Nintendo systems) they are all fighting in the same market. But, is the Wii fighting for the same consumers? That's arguable.

The Wii expanded the market because it was able to gain consumers who wouldn't even think about buying a videogame in the first place. People who never owned the already cheap, popular, succesful Sony PlayStation 2 with a library of hundreds of critically acclaimed greatest hits selling for peanuts. Imagine that. All these non-gamers surely had friends who owned a PS2/GC/Xbox or mix of those, but they were just not drawn to them. They were "board game players".

I seriously think Wii fights more for the same consumer that plays games like bingo, scrabble, dominoes, crosswords, and many other relaxing pastimes and activities as challenging as 'air hockey' or as absentmindedly entertaining as lawn mowing. The Wii is the videogame console for the everyday man/woman, (and of course anyone including 'hardcores AKA videogamers' can be an everyday man/woman) I'd dare to say that many Wii players are not videogamers in the straight sense of the word just as people can't be called that no matter how many times they've played solitaire or their favorite Flash game on the computer. But hopefully some Wii owners become true gamers eventually, and that's the part Nintendo did good for the industry.