It is definitely not a "cool" commercial, like the PS3 octupus for example; but it does the job, I believe it would be effective (except to the 16-19 y/o wanna be gangsta' group, but they aren't gonna buy MK anyways, regardless of how "cool " the commercial is).
In my opinion the PS3 commercials, for example, appeal to the gamer crowd and are very cool but the thing is that such crowd probably does not need any convincing on whether to buy a PS3 or not, such crowd does not rely on cool commercials to buy a product or a game, most gamers outthere rely on reviews, gaming sites, and word of mouth. The commercials are mainly for the "casuals", the kids and parents.
Just my opinion, I could be wrong.
"¿Por qué justo a mí tenía que tocarme ser yo?"
