Win this gen with that line of thinking? It's only half of the market. If sony does alright in the states and sells very well everywhere else, it wins. It's been playing out like that all year.
Believe me, the one that wins the US wins, the generation. No amount of lead WW will change this. Don't forget the old saying that has been used and re-used so many times that it hurts already.
Globally in the US.