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Ka-pi96 said:
JohnPombrio said:
One thing that I have not seen mentioned was that the Yen has been seriously weakened in the past year. That makes any sales of Japanese products overseas bring in larger profits. SONY could permanently drop the price by the 20% the Yen has risen in just the last 6 months.

Yet SONY has made such a huge deal out of PS4 sales that to drop the price would undermine their assumption that the PS4 is the clear winner and needs no other incentive to sell. This arrogance could hurt them if it continues.

What if they did drop the price but then the Yen suddenly shot up or the Dollar weakened a lot? They wouldn't be able to put the price back up and they could have big problems with that. Is it really worth that big a gamble when they will sell a lot even at their current price?

I haven't got a link to this but i remember  an article talking about the weakening yen and how it had helped Nintendo more than Sony mainly because Sony Had sometime before converted a lot more of it's revenue to $US  to offset the high yen.



Research shows Video games  help make you smarter, so why am I an idiot