Has Sony's arrogance cost them november npd?

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In my honest opinion, if the competition are dropping the price of a product because it is not selling, that does not mean the market leader has to drop theirs. It's basic business sense. The Video game industry is no different than any other in that respect. Otherwise profit would never be made. Otherwise it leads to this. When eventually a failed competitor has a firesale on a product like HP did with their tablets, apple and samsung would have matched them the whole way to the bottom. Instead, Apple and samsung, or in this case Sony, have not played the game of the competitor. It's not a race to the bottom. Rather, it was a smart move by MS. How this could possibly be interpreted as arrogance is beyond me.