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outlawauron said:

She's a media critic/blogger. You can watch videos of her where she says that played games while younger but doesn't consider herself a gamer in any way. Her tune changed a bit once she was able to profit from it, but she has no experience in game creation. If that's all you need to be a consultant, I chose the wrong profession.


Considering that you do not know her exact role with EA, you can't really comment on if she is qualified for the position or not.  For whatever reason and motivation behind it, EA saw enough of a reason to hire her.