What is the rational that US/UK is Xbox's?

[SvennoJ]

360 gained on price, year head start and momentum.

XB1 has none of that atm. The last one has MS worried most and is why they are acting so fast trying to turn things around. They know full well once people start playing on 1 system their friends are likely to join them.

I guess the rational is that if you have live gold already, xb1 is the better deal? Failing to see not everyone has gold payed up for x years in advance and can simply wait until it runs out to make the switch.