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RCTjunkie said:

They said they would start advertiseing on TV when the game's actually released.

Source.

"...this will lead up to TV and online marketing campaigns that will launch when the game is released on 30th May."


I guess it makes sense. No need to confuse the masses which are ignorant of the Wii U. People would totall show up at stores before May 30th asking for the game/system.



"On my business card I am a corporate president. In my mind I am a game developer. But in my heart I am a gamer." - Satoru Iwata