Well just to point... Titanfall is not exclusive but I understand your point.
In a business term it was not what MS expected for sure... it didn't moved the hardware they expected... so after the launch the deals with the TF bundles started to happen... and I guess retail expected more sales too because they ordered too much units and now they are starting to sell the game at less than $40.
So in a business views it didn't worked for MS, retails and EA/Respawn.
But for a gamer views it was the only way to the game happened because EA didn't want to fund the game and Respawn was dead in terms of money.... so MS fonded the game and it happened.
And for gamers it worked because now Respawn have money to create the sequel for all platforms.
So I think MS did a good thing for all gamers.
