greenmedic88 said:
It is unlikely that MS will take an additional $100 hit off their margins with a $399 MSRP in the hopes of chasing higher marketshare. It's easy for platform fans to wish this, but a big part of the 8th gen when it came to the original design process, was to minimize losses per unit right out of the gate. I don't doubt that this played a role in convincing board members that the Xbox brand was well worth continued support and development. The only way MS would backtrack and take such a loss per unit, would be if the platform was in danger of becoming marginalized and developer support was beginning to drop off. We'll see. Time will tell. XB1 sales can't stay as low as they currently are (launch window or no, this is still the slowest time of the year for hardware sales), but I wouldn't personally be making mighty predictions that sales will magically blow up sustainably in the near future. |
I don't know by the Fall, if this continues they will take a $100 off with no issue. Remember they are taking a hit on the Titanfall bundle with the free game, Why would they do that at all if worried about Profits only. Market share is a huge issue, they know this, so does the board.