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Let's be clear here,, Xbox one is behind Ps4 in sales..
It's obvious MS wants Xbox one to compete with ps4. What's the best way of doing it? With one of the most anticipated title of the year along with a console price cut.

Yes, it is desperation but at the same time it is Genius from the other side. In the UK, xbox one sales will have a higher chance of going up [considering all those 360 owners waiting to make that jump].

By How much sale ? that remains to be seen.

Praise the One.