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I think variety does matter within games in terms of sales but what is effecting sales more is the overexposure of the same product. Gears of War went from a 6 million seller to a 1.4 million seller and in my opinion is a dead franchise. Guitar Hero was driven in to the ground, along with Tony Hawk both by Activision. Resistance 3 was a huge flop by only moving 1.3 million as well. NSMB2 has done well (6.7 mil) when compared to any other game but when compared to the 1st DS one (29.2 mil) the interest is obviously down. Now go look at GTA, IV sold 20.2 million which was awesome but V has already moved 26.7 million and will probably get close to 35 million. Skyrim is another great example What's strange to me is that Sony and Microsoft seem to understand the concept during their launch, yet they will continue to crank out the same game once every 12 - 18 months, and then wonder why their games don't sell very well.