Man who paid $750 for photo of Xbox One gets free system

[Videokameras]

I think its could be a made up story for advertising because:

ITS SHOWS AN XBOX ONE IS WORTH 700+

IT SHOWS AN XBOX ONE IS A GOOD GIFT FOR A 4 YEAR OLD KID

AND PEOPLE ASSOCIATE THE XBOX WITH GOOD CHRISTIAN BEHAVIOR AND CHRISTMAs...