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KingdomHeartsFan said:

So how zoomed in are the pics?  I really don't think a regular picture has that big a difference between 720p and 1080p from what I've seen.

The pictures aren't zoomed, that's why the 1080p example looks much better. Native resolution on an LCD screen (which I assume most people use for browsing) looks instantly better then any scaling. On TV you hardly ever see proper 1080p, most older 1080p TV's don't even display full RGB, but the more widely used 4:2:2 chroma subsampling video standard. (960x540 color information)

It depends on the picture and the scaling method too, but anything rendered to native resolution will always look much better on LCD type screens. This picture has a lot of fine detail which get's easily destroyed with scaling.