| oniyide said:
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If that's not what it's about, what was the meaning of posts like this, which were the reason this conversation started?
If Ubi wants to pull the plug because their games aren't selling as well as they want them to, that's their choice. But it's a quitter's attitude, and not one you tend to make a lot of money from in the long run. Ubisoft knows that brand power is essential to make a profit on expensive AAA titles; that's why they won't fund a big game unless they can turn it into a franchise. Building brand power is an investment, and sometimes it's an uphill battle. But if you want to create a viable audience for big games on a new platform, you must commit to that investment.
Many third parties face an uphill battle when it comes to building brand power on Wii U. This is their own fault. Developers and publishers can have brand power, too, you see. This is how a new IP like The Last of Us can achieve tremendous sales on par with well-established AAA franchises -- because Naughty Dog is a well-known developer of high-quality content on PS3. Naughty Dog has brand power, and Sony leveraged that brand power when marketing The Last of Us. By contrast, some of the major third-party publishers in the industry are most well-known by Wii owners as the producers of massive amounts of shovelware, and very few quality titles. They have no brand power on Nintendo platforms.
Ultimately, it's up to Ubisoft to decide whether or not they want to invest in converting Nintendo platform owners into fans of their own products. More gestures like the Rayman Legends Challenge App could go a long way.
