| Willem said: You see disolitude, that could change; Mercedes paying Microsoft the serve the best targeted adds, and Microsoft would be paying your comapny a fee, if the viewer is watching the channel your company is broadcasting at the moment the commercial is airing. And when companies like Mercedes want's their adds served via the Azure framework, because their adds will be streamed anyway That way Microsoft would be the perfect broker, and they will try to overrule Google's and Adobe's format to be able to imply their own. |
I can't see it happening... Xbox One/Kinect will never have the reach they need to overtake standard advertsing on TVs. The TV to Xbox ratio would have to be greater than 2:1 for this to work.
Also, the standards that adobe, google, brightroll and other video advertising solutions provide are used on the internet...which is much greater platform than Xbox One will ever be.
You are saying that Microsoft is going to convince every advertiser and publisher that this is the better way so they could target 3-4 million people through Xboxes in Canada by year 2015? Why would anyone care... I can target 10 million people right now on my website network with the current Google solution.
Microsoft currently can't even traffic a video add to the Xbox dashboard without fucking up half the time.
