http://www.neogaf.com/forum/showthread.php?t=557734
http://www.oxm.co.uk/53991/namco-talks-dark-souls-2-marketing-were-treating-this-as-a-massive-massive-triple-a-title/
Namco talks Dark Souls 2 marketing: "we're treating this as a massive, massive triple-A title"
Would like to attract Skyrim players, but series fans are the focus
Namco played it safe with the original Dark Souls marketing budget, and with good reason - this, after all, is the game that takes pride in being inaccessible. According to PR director Lee Kirton, however, the publisher has no qualms about blowing the bank on Dark Souls 2.
"The good thing this time round is we're investing more in it from a marketing perspective," Kirton told OXM at a preview event in London today. "With Dark Souls and [PS3-exclusive spiritual predecessor] Demon Souls it was very focused, small-scale. We're treating this as a massive, massive triple-A title."
"We're going to go balls-deep and guns-blazing with it, and hope to God that it works," he continued. "We're going after people who love and adore Dark Souls, while hopefully widening the net a little. I'm not saying that every Skyrim player's going to be jumping on Dark Souls, but it would be nice if some of them did. It's a different game, sure."
